Award Categories 2023

​This award is open to all marketing managers or similar who have had a positive impact on their organisation or client base. They should be able to demonstrate strong strategic planning, creativity and innovation.

You will be required to provide examples in the following areas

• Overall enthusiasm for the industry!
• Proven results and effectiveness of campaigns / projects – include ROI / reach etc
• Evidence of detailed research and analysis – use of data etc
• Creativity and innovation
• Client service excellence – going above and beyond
• Examples of leadership and team working
• What makes you stand out as a marketer

The judges will be looking for campaigns that show the best use of platforms, creativity and innovation as well as return on investment and value creation. The nomination should show a clear strategy, objective, and an understanding of the target audience. This category is open to agencies who have run a campaign on a budget less than £50k. (Please note budgets will not be displayed publicly and are only shared with the judges and event organisers) 

You will be required to provide examples in the following areas:

• Overview of the campaign – include objectives, client brief, key targets
• Demonstrate an understanding of the target audience
• Creativity and innovation
• Demonstrate use of multiple channels
• Effectiveness of the campaign – ROI, value creation, reach
• What makes this campaign stand out

The judges will be looking for campaigns that show the best use of platforms, creativity and innovation as well as return on investment and value creation. The nomination should show a clear strategy, objective, and an understanding of the target audience. This category is open to in-house teams.

You will be required to provide examples in the following areas:

• Overview of the campaign – include objectives, campaign brief, key targets
• Demonstrate an understanding of the target audience
• Creativity and innovation
• Demonstrate use of multiple channels
• Effectiveness of the campaign – ROI, value creation, reach
• What makes this campaign stand out

This award looks at the development or creation of a brand identity and is open to all agencies. The brand must have been running for at least one year in order to demonstrate results and ROI. This category is open to both in-house teams and agencies.

You will be required to provide examples in the following areas:

• A clear understanding of the client’s (or companies) strategy, needs and aspirations for the rebrand, changes or creation of the brand identity.
• The design concept
• Originality, innovation and creativity
• Implementation of the new brand, include launch strategy, PR etc
• Consistency across platform

This award recognises the launch of a new product or service to the market. This could include a digital campaign, launch event, PR, social media etc. The nominee must demonstrate an understanding of the audience and an effective use of the medium to engage with the end user. This category is open to both in-house teams and agencies.

Judges will assess the nomination on the following areas:

• A clear understanding of the client’s (or companies) strategy, needs and aspirations for the product launch
• Effectiveness of the campaign – ROI, product engagement, reach
• Demonstrate an understanding of the target audience
• Originality, innovation and creativity
• Best use of platforms – events, PR, social media etc

For this award we’re looking for a team or agency who can demonstrate the best marketing of Corporate Social Responsibility initiatives, recognising efforts to make a positive impact on society and the environment.

You will be required to provide examples in as many of the following areas:

• Whether the agency or team demonstrated transparency in their CSR efforts, including clear communication about the initiative’s purpose, goals, and outcomes.
• How well the CSR initiative aligns with the core values and mission of the agency or in-house organisation, as well as the overall objectives. Does it reflect a genuine commitment to social and environmental responsibility?
• Measurable impact of the CSR initiative on the community, environment, or social cause it aimed to support. Consider metrics such as funds raised, volunteer hours, number of people benefitting, etc.
• Whether the CSR initiative was designed for long-term sustainability and positive change, rather than being a one-time campaign.
• Initiatives that involved collaboration with stakeholders, such as non-profit organisations, local communities, or other businesses to effectively leverage partnerships to amplify the impact.
• How the CSR initiative demonstrated creative thinking and innovative approaches to address social or environmental challenges.
• Assess how the initiative engaged agency or in-house teams in meaningful ways such as fostering a culture of social responsibility and encouraging employee participation?

This award is open to all agencies with an employee count of 20 or less who have enjoyed an exceptional year and can demonstrate outstanding achievements. The judges will be looking at a number of areas including strategy, growth, innovation, client service and staff development.

You will be required to provide examples in the following areas:

• Your company structure, set up and growth plans
• Effectiveness of campaigns and results measured – examples of creativity, innovation originality
• How this has gone on to benefit your clients
• Company resilience in light of challenges
• Examples of CSR, sustainability and environment impact
• Company culture including inclusion & diversity, working environment, employee wellbeing and development
• What makes your agency stand out from the rest

This Award is for individuals who have shown significant achievement over many years and made an outstanding contribution to the marketing profession or the company which they are part of.

There are no interviews taking place for this award as the winner is chosen by a committee. If you would like to put someone forward for consideration please email info@northeastmarketingawards.co.uk with a brief explanation of why they would be a worthy winner.