Finalists 2024


Thank you to everyone who submitted a nomination for the 2024 North East Marketing Awards. We received an outstanding number of entries and it is great to see so many talented individuals, teams and organisations who have excelled over the last year.

See the categories below to discover the successful nominees who made it through to the final stage of the nomination process:

Rising Star of the Year

Finalists:
Jonny Smith, Malhotra Group
Thomas Sidney, TT2 Limited
Ben Maddison, True Potential
Vanessa Shane Neo, Onyx Health
Shreya Dubey, Newcastle University 
Pippa Gilroy, Bonded
Anna Kvasnickova, Layers studio 
Freya Wilson, Bonded

Judging Panel:

  • Dan Appleby, Managing Director, Drummond Central
  • Louise Harris, Head of Marketing, The Inn Collection Group
  • Nicola Irving, Head of Strategic Marketing and Communications, Pearson Engineering
Marketer of the Year

Finalists:
Charlotte Biggs, Vianet Group PLC 
Amy Mercer, North N21
Holli Taylor, Leighton
Ellen Rea, PHS Home Solutions
Samuel Marriott-Dowding, Marriott Communications

Judging Panel:

  • Veronica Swindale, Founder and Director, NESMA
  • Jayne Andrews, Marketing Director, Fentimans
  • Ben Whitfield, Director of Communications, NE1

Marketing Leader of the Year

Finalists:
Louise Harris, Inn Collection Group 
Nicola Irving, Pearson Engineering
Ollie Griffiths, The Great Run Company
Laura Sharp, Go North East
Luke McGrath, True Potential
James Russell-Watson – Nuby

Judging Panel: 

  • Jess Sinton, Principal Consultant – Marketing, Nigel Wright Group
  • Steve Brooke, Chief Commercial Officer, Pneuma
  • Sarah McCourt, Head of Communications, Marketing and Customer Information, Nexus

Campaign of the Year (In-House)

Finalists:
Go North East – Get Your Bum on Board
NENC ICB – Got an itch? Gut Feeling? Little Problems?
Kynren (11 Arches) – Kynren Marketing Campaign for 2024, Season 9
Nuby – Good Square Meal
Nexus – Kids Go Free Tyne and Wear Metro
True Potential – Reach Your True Potential
The Great Run Company – 2024 AJ Bell Great North Run Ballo
Hays Travel – Cabin Crew Ready for Landing​

Judging Panel: 

  • Craig Dallison, CEO, Everflow
  • Paul Cairney, Head of Marketing, Melius Cyber
  • Victoria McCartney, Director of Brand Strategy, Coolblue
Brand Creation of the Year

Finalists:
The Unknown Creative – Sustainable Energy First
Malhotra Group – The Playhouse at Pizza Dough Co.
Port of Blyth – Energy Central Campus
Pulse Rooms – The Meadows
Cool Blue Brand Communications – Point North Community Foundation
Different Narrative – Windsor & Newton
Vianet Group PLC – Beverage Metrics

Judging Panel: 

  • Steve Underwood, MD, Bonded
  • Dan Pinchard, Commercial Director, Bazaar Group
  • Dale Gorley, Head of Marketing, Womble Bond Dickinson
Agency of the Year (Under 20 employees)

Finalists:
Layers Studio
Climb & Conquer
JUMP
Yellowbox Marketing
The Unknown Creative
North – N21

Judging Panel:

  • Rob McInally, Global Director (Marketing & Comms), North Standard
  • Helena Barras, Group Marketing Manager, Walker Filtration
  • Kerry Leng, Chartered Marketer and Strategic Communications Specialist
Agency of the Year (Over 20 employees)

Finalists:
Venture Stream
The Social Co 
Bonded Agency

Judging Panel: 

  • Kay Pattison, Senior Account Manager, Northern Print Solutions
  • James Russell-Watson, Head of Marketing, Nuby
  • Phil Astley, MD, Expanded Metal Company

In-House Marketing Team of the Year

Finalists:
Gateshead College
Inn Collection Group
Go North East
Newcastle NE1
The Great Run Company
Nuby 
True Potential 
Northumberland National Park 

Judging Panel:

  • Cat Bramwell, Senior Consultant, Nigel Wright Group
  • David McNiven, Head of Marketing, Hays Travel
  • Kieron Goldsborough, CEO, Different Narrative

Campaign of the Year (Agency) - Budget under £50K

Finalists:
North N21 – Campbells Christmas Dinner
The Works – Shields Ferry
Wriggle Marketing : Climbing Seasonal Peaks One Step At A Time
The Social Co Ltd– Kynren 2024
The Social Co Ltd  – NUFC Membership Acquisition Campaign
Altogether Creative , Mam’s the Word & SD Advertising – No More Excuses. Newcastle Women’s Aid
Different Narrative– Sunderland Council App Launch
O.Agency & Bonded– Newcastle Restaurant Week (NE1)

Judging Panel: 

  • Chris Kent, Managing Consultant, Senior and Director Commercial Appointments, Nigel Wright Group
  • Matt Forster, Associate Director, Gardiner Richardson
  • Caroline Smith, Marketing Director, Swinburne Maddison
Campaign of the Year (Agency) - Budget over £50K

Finalists:
SD Advertising – True Potential “Reach your True Potential”
Different Narrative – NHS North East and North Cumbria ICB COVID-19 & Flu Vaccinations
The Works – “Kids Go Free”
Bonded – Primal Strength
Shoptimised – Peacocks Incremental Growth
Bonded – Pink Boutique
Bonded & Story – Balance

Judging Panel: 

  • Heike O’Leary, Chief Sales and Marketing Officer, untypical – Terra Firma
  • Sarah Waddington, Director, Wadds Inc
  • Ben Cook, Deputy Director of Ext Affairs, Sunderland University
Not for Profit Campaign of the Year

Finalists:
Red Sky Foundation – The call
Nexus – Great Days Out Start on the Shields Ferry
Bonded & Story – Fresh
Karol Marketing Team – Unforgettable
Different Narrative & SD Advertising – NHS North East and North Cumbria ICB COVID-19 & Flu Vaccinations
Altogether Creative, Mam’s the Word & SD Advertising – No More Excuses. Newcastle’s Women’s aid.
SD Advertising & Everything Studio – Knife Crime “Knives Impact Everyone”
O Agency, Bonded & NE1 – Screen on the Green

Judging Panel: 

  • Laura Sharp, Head of Marketing, Go North East
  • Louise Bradford, MD, CREO Comms
  • Sasha O’Neill, Head Of Marketing, Durham University
Product Launch of the Year

Finalists:
Salamander Pumps – AquaScan
Creo Comms – Sheepfolds Stables
Inn Collections Group – Tynemouth Castle Inn
Harvey & Hugo – Hooba Plant-based protein range

Judging Panel: 

  • Izy Herrera, Head of Marketing, NBS
  • Michele Gettins, Chief Marketing Officer, IAM Property
  • Nichola Elgie, Senior Account Director, Drummond Central

 

Best Use of Social Media

Finalists:
Bonded Agency
Creo Comms
Sunderland Empire
Nexus
The Great Run Company
NE1

Judging Panel: 

  • Jason Yip, Head of Web, CRM & Analytics, Newcastle University Newcastle University
  • Herb Kim, Thinking Digital Conference, TEDxNewcastle & the Bright Ideas Gathering
  • Steve Feekins, Social Media, Digital & Content, FIFA

Take a look at some of our finalist’s campaigns